“The most tepid take on all this is like, ‘Hey, consent is important,’” she says, “and there are still people that will argue that.” Instead, sexualized images were created without her knowledge. Although Blaire is pro-sex work, this is not something she’s opted to do. Some streamers choose to have OnlyFans accounts, where they have the power to decide what gets posted and profit from it. For Blaire, efforts to defend herself led to more harassment. Talking about how it felt to be deepfaked came with the unfortunate by-product of adding fuel to the fire. There seemed to be an unspoken understanding between them: damned if you do, damned if you don’t. Other streamers who’d been targeted remained quiet. Streamers watch as their personal and professional brands are polluted through a proliferation of explicit content created without their knowledge or consent. Friends and family don’t always have the online literacy to understand that the media has been falsified. Repeated harassment with these videos or images can be traumatizing. Victims are harassed with explicit video and images made in their semblance, an experience some liken to assault. It’s not enough that some viewers can tell the media is fake. Ewing had lit a match, and the fire was running wild.ĭeepfakes are powerful tools for spreading disinformation, but they can also have a long-term effect on people’s perceptions. It took mere hours for some viewers to spread screenshots of the site, and then of the deepfakes themselves. To make matters worse, he’d exposed the existence of those deepfakes to countless thousands of people Ewing has more than 300,000 followers on Twitch alone. She made Ewing and his wife a wedding cake. Blaire and Ewing occasionally streamed together. These were Ewing’s colleagues and, in some cases, friends. The images themselves first came to the internet’s attention on January 26, when viewers of Brandon “Atrioc” Ewing’s Twitch stream spotted a website on his screen that contained nonconsensual deepfake pornography he’d bought that depicted popular streamers, like Blaire, Pokimane, and Maya Higa.
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