![]() Occasionally, search engines may choose to override your meta description to better answer a user’s query by citing text on your page instead of your provided description. What value or benefit does your site provide if a user clicks on your link instead of a different website? Meta descriptions are often most beneficial when written as ad copy. Like title tags, they should focus on your keywords and phrases. How much of your meta description shows up in SERPs depends on what device and resolution the user is browsing on. Meta descriptions should be between 120-300 characters, on average. The grey text in this example is the meta description. Even though Google and other search algorithms no longer use meta descriptions as a part of their ranking system for SERPs, a good meta description will influence your click-through-rate (CTR) – and that does influence your ranking. Good meta descriptions should clearly state what you’re offering if a user visits your page. They are used for human readability in SERPs but do not contribute to your ranking. Meta descriptions are brief descriptions of your page. Treat your title tags and meta descriptions like newspaper articles: if you only read the headline and first sentence of the story, what would you need to know? What would make you want to keep reading? In the example above, GIA emphasizes its authority by highlighting its name, age, and independent non-profit status before anything else. The more words you use, the more likely the end of your text is to get cut off. When writing title tags and meta descriptions, always put the most important text first. If you have a well-known brand or want to leverage your location, you can also incorporate those into your title, separated by vertical bars ( |). Use only your target keywords, and put them towards the front of your title where it makes sense. Incorporate keywords into your title tags to increase your SEO. ![]() Is this text enough to tell the user what tab this is? While the whole title tag may not display, search engines will read them in their entirety.Įven though the full title tag showed up in the browser, the title tag gets cut off in the tab. Google may choose to truncate your title tag if it is too long. Mobile browsers can generally display between 50-60 characters. Title tags do not have a character limit however, most SERPs will only be able to display a certain number of characters. ![]() The blue text in this example is the Title Tag. Title tags are meant to be a concise summary of the webpage. Title tags do not necessarily display on your page itself. Title tags are what appear at the very top of the page, in your tab on your browser window. Alt text, though not technically a piece of metadata, is also included here. While there are many, we’ll be focusing on title tags and meta descriptions in this article. Meta tags describe various aspects of your page and are defined within the HTML code of your site. Meta tags (or metadata, or meta information) might be the trickiest SEO optimization it’s not complicated, but it isn’t very apparent to most users because meta tags are only visible under certain circumstances.
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